UK

An Overview of the UK's Games Market

LAI-UK-Video-Game-Market

The 5th largest games market worldwide.

  • The UK is the 5th largest video game market for consumer revenue, following China, the United States, Japan and Germany.
  • The UK games market is growing at 6.7% compound annual growth rate (CAGR), anticipated to reach £5.2 billion in 2021.
  • In looking at software sales, the UK has the largest market share of Europe, comprising 27% of Western Europe.
  • In fact, gaming software sales in the UK are over $1 billion more than Germany - which is Europe's largest games market.
  • The UK alone has over 40 million gamers, most of which are on PCs and mobile platforms.

 

LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Western Europe – UK - British

Download LAI Global Game Services & DFC Intelligence's UK infographic for use in professional and student presentations, papers, and articles.

 

Largest software game market

in Western Europe (27%).

 

The eSports Audience is Growing

  • The eSports audience grew to 6.5 million people in 2016.
  • The UK eSports population is experiencing 7.5% year-on-year growth.
  • It is expected to achieve an audience of 8 million people by 2019.
  • The UK is Europe's 4th largest eSports market (by revenue share), comprising 5.6% of Europe's total eSports market in 2016 (behind Sweden's 14.3%, Russia's 11.6% and France's 7.1%). (22% of the UK's eSports viewership was female.)
  • In 2016, the UK's eSports revenue brought in $16.8 million.

 

Europe's 4th largest eSports market.

 

The Rise of VR

  • EMEA (Europe, the Middle East & Africa) is said to have its largest virtual reality (VR) market in the UK.
  • The UK is expected to reach over $1 billion in 2021, with a 76% compound annual growth rate (CAGR).

 

Incredible CAGR anticipated for VR

in the UK.

 

Mobile Gaming Popularity

  • According to Distimo & AppAnnie, the mobile game revenue in the UK is more profitable than "Germany, United States and China."
  • For the time being, the UK has the highest potential profit for mobile games within Western Europe, at $0.47 per download.
  • The average revenue per user (ARPU) in the UK is nearly twice that of other countries in Europe. The UK sees a nearly $60 ARPU, in comparison with France's roughly $30 ARPU, Spain's roughly $28 ARPU, Germany's over $26 ARPU and Italy's roughly $25 ARPU.

 

Nearly double the mobile gaming ARPU

of other countries in Europe.

 

Looking for more tailored information?

Check out LAI's FREE Game Market Analyzer app for iPhone and iPad - the only accurate localization ROI predictor on the market!

Download it now!

 

Use our FREE GMA iOS app to

determine YOUR game's ROI:

 

LAI's Game Market Analyzer - The only free game localization ROI predictor on the AppStore.

LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@lai.com

Want to learn more about global game markets? Subscribe to LAI's monthly e-newsletter. 

Latest page update: 4Q2017.

Localize or Publish Your Game Now!

 

i