At Language Automation, Inc. (LAI), we focus specifically on the translation and localization of video games and ensure all of our translators have experience within the video game industry. Why is this important?
Well, have you ever tried to explain a video game to your parents, grandparents, significant other, anyone who isn’t a gamer? Assuming both of you are fluent speakers of the same language, as soon as you launch into World of Warcraft jargon, you may as well be speaking an entirely different language.
For example, in the comic above, this avid gamer is screaming about a graveyard, mobs, runs, Taurens, and tanks. Now, unless your mom is leveling her own toon in WoW, you may as well be speaking Martian. And, chances are, unless your translator’s accreditation program had a class focused specifically on the translation of key vocabulary in MMORPG’s (unlikely), your run-of-the-mill translator will have no idea how to translate words like “pull,” “mob,” “run,” “Tauren,” and “tank,” much less the host of other WoW-centric words including “rez” and “drop.” By now, WoW has a rather extensive library of words used for the various language packs available to players, but many games don’t have that luxury.