God of Arena – Localizing a Chinese-style Game for the Western Market

In this episode of LocaLAIse This!, we interview the Community Manager (CM) of Firevale Games about the challenges of adapting and recreating a Chinese-style game for the western market.

Below is the transcript of our interview content. Click here to listen. Enjoy!

Michelle:   Hello, everyone! Welcome back to LocaLAIse this. My name is Michelle Zhao, and I am the Managing Director for the Greater China area here at LAI Global Game Services. Our guest today is Rory Schussler, gaming community manager of Firevale’s new mobile game: God of Arena. What is unique about this team is that they are a Chinese company that achieved success in western mobile market. Today they are going to share their experience and insights about this new game. Now let’s welcome Rory.

Rory:   Hi, Michelle. It’s nice to be here! I am Rory, Community Manager for God of Arena from Firevale Games. Thank you for having me on to talk about our game.

Facebook Community Organic Growths –
The 1
st month after Community Manager took over – a tremendous growth on the 3rd week

1. Michelle:  Could you tell our audience about your company and your new game, God of Arena?

Rory: Firevale was founded by some industry talents from EA, Ubisoft and Zynga. Now we are based in Beijing and we have offices in ShangHai and HongKong. Continue reading