Learning Languages with Video Games!


One of the first things I do when I start playing a game is to check the language options. I am genuinely curious how many languages developers/publishers chose to localize to, as well as which languages. (I also love testing my language skills by playing games in other languages, usually French, Spanish, or Swedish when available.)

It is usually difficult to find ample language options in games, particularly for voiceover.… Read More

2015 Video Game Conferences


An updated list of upcoming video game industry conferences for 2015, around the globe. Please feel free to contact us if you know of other conferences that you do not see listed here!


January 6-9, 2015: CES 2015, Las Vegas Hilton & Casino, Las Vegas, NV, USA

January 13-14, 2015: Pocket Gamer Connects London, Vinopolis, London, UK

January 19, 2015: NexGen Developers Day, London, UK

January 19-21, 2015: MGF London, 155 Bishopsgate, London, UK

January 22-25, 2015: Central European Games Conference, Vienna, Austria

January 23-25, 2015: PAX South 2015, Henry B Gonzalez Convention Center, San Antonio, TX, USA

January 23-25, 2015: Global Game Jam 2015, Worldwide

January 28, 2015: GameDevHacker: Past Trends and Future Bets, Microsoft Corporation, NYC, USA

January 28-February 1, 2015: Taipei Game Show 2015, Taipei World Trade Center, Taipei, Taiwan

February 3-5, 2015: ICE Totally Gaming 2015, ExCel London, London, UK

February 3-5, 2015: D.I.C.E.Read More

How To Be A B2B Pro When Working With Chinese Mobile Game Companies


How To Be A B2B Pro When Working With Chinese Mobile Game Companies

By Michelle Zhao, Managing Director – Greater China, LAI Global Game Services

Before we get into the data, let’s take a look around China:

Waiting in queues

In the subway car

The lucrative market

By the end of 2013, China had a $13 billion revenue game industry and 490 million players according to GPC, the China Game Publishers Association Publications Committee.… Read More

Video Games & Global Valentine’s Day Traditions, Part 1


A Brief History of Valentine’s Day


To-morrow is Saint Valentine’s day,

All in the morning betime,

And I a maid at your window,

To be your Valentine.

Then up he rose, and donn’d his clothes,

And dupp’d the chamber-door;

Let in the maid, that out a maid

Never departed more.Read More

Perspectives on Game Localization for the Emerging Chinese Console Game Market


Perspectives on Game Localization for the Emerging Chinese Console Game Market

By Michelle Zhao, LAI’s Managing Director for Greater China and Rory Schussler, Special Correspondent

Earlier this January, China lifted a 13 year ban on the sale and manufacture of gaming consoles.… Read More

LocaLAIse This! – Interview with Executive Director of the IGDA, Kate Edwards


LocaLAIse This! (pronounced “Localize This”) features an interview with Kate Edwards, Executive Director of the IGDA. Kate has worked extensively as a geopolitical strategist and localization expert at leading companies such as Google, Amazon, and Microsoft. She has worked on numerous AAA titles, including the Dragon Age series, Modern Warfare 3, Star Wars: The Old Republic, Mass Effect 3, and Halo 4.… Read More

The Regional Differences of Languages and Their Impact on Game Localization: Exploring Spanish Localization across the Americas



Localization is one of the few parts of the production process where you know you’ve done a good job when no one ever mentions it.  A good localization isn’t intrusive and should make the player feel that no matter what language they’re playing the game in, that is the original.Read More

LocaLAIse This! – Interview with Ubisoft’s Localization Project Manager


Check out our new podcast NOW available on iTunes – LocaLAIse This! In this first episode, LAI speaks with Ubisoft’s Localization Project Manager Margherita Seconnino about her work overseeing the localization of Assassin’s Creed titles. Stay informed of future episodes by signing up for our newsletter.… Read More