Author Archive

Pokémon: A Localized Journey »

by Video game localization is one part of game development that often remains enshrouded in mystery. Why was place name X changed in the German version of a game? Why did that character’s name become something entirely different? It isn’t always immediately clear to gamers why localization teams make the decisions they do…   Sometimes [...]

Video Games & Global Valentine’s Day Traditions, Part 1 »

by A Brief History of Valentine’s Day   To-morrow is Saint Valentine’s day, All in the morning betime, And I a maid at your window, To be your Valentine. Then up he rose, and donn’d his clothes, And dupp’d the chamber-door; Let in the maid, that out a maid Never departed more. -          Hamlet   [...]

LocaLAIse This! – Interview with Executive Director of the IGDA, Kate Edwards »

by LocaLAIse This! (pronounced “Localize This”) features an interview with Kate Edwards, Executive Director of the IGDA. Kate has worked extensively as a geopolitical strategist and localization expert at leading companies such as Google, Amazon, and Microsoft. She has worked on numerous AAA titles, including the Dragon Age series, Modern Warfare 3, Star Wars: The [...]

Translation Conferences January-October 2014 »

by It’s a job and a half finding all of the industry conferences and events happening around the world, so we made life easier for you by providing a comprehensive list of relevant translation conferences and locations/dates.  Also check out our earlier post with video game conferences and which ones we will be attending. If there are [...]

Video Game Conferences January-October 2014 »

by Check out our new podcast on iTunes – LocaLAIse This! ______________________________________________________________________________ It’s a job and a half finding all of the industry conferences and events happening around the world, so we made life easier for you by providing a comprehensive list of video game conferences and locations/dates.  We even included relevant Twitter pages so you can [...]

DevHour 2013 Presentation »

by Interested in learning the ins and outs of game localization? Check out our presentation from DevHour 2013 in Mexico City:   embedded by Embedded Video

The Regional Differences of Languages and Their Impact on Game Localization: Exploring Spanish Localization across the Americas »

by   Localization is one of the few parts of the production process where you know you’ve done a good job when no one ever mentions it.  A good localization isn’t intrusive and should make the player feel that no matter what language they’re playing the game in, that is the original. -    Capcom’s blog [...]

LocaLAIse This! – Interview with Ubisoft’s Localization Project Manager »

by Check out our new podcast NOW available on iTunes – LocaLAIse This! In this first episode, LAI speaks with Ubisoft’s Localization Project Manager Margherita Seconnino about her work overseeing the localization of Assassin’s Creed titles. Stay informed of future episodes by signing up for our newsletter. Our next episode will feature someone from Sega! [...]

The Dangers of Over-Localization »

by Most game developers and publishers understand the importance of reaching gamers abroad by localizing game content.  Fortunately, this increased attention on game localization has opened gaming up to a broader audience, so that people around the world can experience games as if playing the original.  For the most part, game localization has vastly improved [...]

Episode 3 – LAIzer & Gaijin Goombah in China! »

by What kind of difficulties will LAIzer and Gaijin Goombah face in China? Beware – the Fumon are reeking havoc!   embedded by Embedded Video